Higher GSM feels plush and hotel-like—but takes longer to dry and may need better ventilation.
Personally, I think balance is key: a mid-to-high GSM cotton towel gives comfort without becoming heavy or staying damp for too long.
Care is underrated too. Fabric softener might make towels feel smooth temporarily, but over time it reduces absorbency. Proper washing and low-heat drying really extend their lifespan.
