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The ‘world’s deadliest food’ claims over 200 lives every year, yet nearly 500 million people still eat it

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Open strong:

“It feeds half a billion people—yet if prepared wrong, it can kill.”
That contrast hooks readers immediately without sounding clickbait-y.

2. Explain why it’s dangerous (clearly, early)
Readers need clarity fast.

Cassava contains cyanogenic glycosides

Improper processing → cyanide poisoning

Chronic exposure → diseases like konzo (paralysis)

Keep it simple, no chemistry overload.

3. Contextualize the “200 deaths a year”
Avoid fear-mongering:

Deaths mostly linked to famine, war, poverty, or drought

Not from normal, traditional preparation

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